Social networks have become excellent tools essential for the notoriety of a company and its brand. Instagram is a strategic social platform that has raised the profile of many brands. With more than a billion users around the world, Instagram is the ideal network to develop its marketing and effectively target a good audience. Discover some actions to increase your engagement rate on Instagram.
What is a good commitment rate?
When you’re active on Instagram, the number of followers increases, and maintaining a high level of engagement isn’t really an easy task. Yet, it is a necessity to gain visibility and to collaborate with advertisers. The commitment rate is a tool to evaluate several criteria of an account.
What is a good Instagram engagement rate?
On the Instagram social network, the engagement rate is the performance indicator par excellence being one of the main metrics of quality of an account. It measures the interactions and engagement of users or prospects with a publication or advertising campaign. In particular, it is the tool that helps determine whether or not an influencer has fake followers.
In 2021, the average engagement rate was 2.84%, but this rate is largely dependent on the number of subscribers. So, the right engagement rate for your Instagram account should be:
- 5.6% for nano-influencers (less than 5,000 subscribers).
- 2.29% for micro influencers (between 5,000 and 100,000 subscribers).
- 2.05% for macro influencers (between 100,000 and 1,000,000 subscribers).
- 1.97% for celebrities (over 1,000,000 followers).
How do you calculate his engagement rate?
To calculate the engagement rate, divide the number of interactions by organic reach or number of subscribers, and multiply the result by 100. This means that it is possible to calculate either the commitment rate per subscriber or the commitment rate per person affected.
In practice, we can write:
Engagement rate = (likes + comments) / followers (or organic reach) x 100.
All this makes Instagram, the social network preferred by influencers, generating the most engagement.
Influencer Marketing on Instagram
Knowing that Instagram social network users are young (60% are under the age of 30), it is important to adopt generational marketing that segments the target audience. The implementation of this type of marketing must take into account the various indicators of participation first, and apply the techniques planned to increase the engagement rate.
Make good quality publications
To have a higher and more interesting engagement rate, you first have to have a large number of social contacts. It is important to offer quality publications, even if it means doing less. Focus on well-groomed, creative and exclusive publications! Format is also an important choice. On Instagram, opt for carousel posts, image posts or videos. Then, measure the reactions of your subscribers and contacts.
The indicators of participation
On social networks, especially on Instagram, in addition to the quality of publications, it is important to focus on indicators of participation such as:
- The comments
- The number of views
- The interactions
These are indicators of the success of a marketing campaign. This will give you an idea of the impact of your publications.
Publish at the best time
In terms of the quality of your publications that will impact the reactions of your contacts, it is better to publish regularly and at the right time. In order to get instant engagement, it is essential to get to know the players in your sector better. To do this, you need to post when the community you want to tap is active on Instagram. Start by testing the different times of the day and the weekend to determine the best time to publish. Then determine your publication frequency.
It is one of the best tools, used by the majority of major brands on Instagram to have a very high engagement rate. Indeed, when they publish, these brands use hashtags that are not too broad. For a commitment rate reaching its peak, the message must contain 9 hashtags with an average of 21 characters.
Promote your publications
In order to get more followers on Instagram and to increase your engagement rate, consider promoting your profile across all distribution channels at your fingertips. This involves:
- Add a follow-up link in your marketing emails.
- Use your other social media profiles (Facebook, YouTube, Twitter, WhatsApp, etc.).
- Identify in moderation to expand the reach of your publications.
- Offer discount codes and coupons.
- Organize a contest that meets the expectations of your community and your target audience.
- Share information about your Instagram posts and create a blog about your themes.
- Add emojis to your legends to encourage engagement.
Be more responsive and responsive to customers
The best way to have an engaged community is to show all your followers that you are listening to them. Get involved and respond to their comments: questions, compliments, remarks, opinions, criticisms, etc. The important thing is to know how to value positive comments and to take into account negative comments without they reach the notoriety of your company.
The Instagram social network is a valuable marketing strategy tool that deserves to be exploited and used correctly.
The Instagram social network is a valuable marketing strategy tool that deserves to be exploited and used correctly. By applying these tips, your engagement rate on Instagram will definitely increase!