The most popular mobile app categories in 2022
In the same way that there are several types of websites (showcase site, blog, e-commerce site, etc.), there are also different types of mobile applications with different uses and objectives.
To get mobile users to download your app, you need to make sure it will be useful and meet a need.
If you don’t know what kind of mobile app you’re looking for yet, here’s a quick overview of what’s on the market.
Mobile applications synonymous with utilities
So-called “utility” applications are developed to quickly solve specific problems. Their aim is to save mobile users time and effort.
Among these applications are the famous calculator, alarm, flashlight, scanner, etc.
Depending on your area of activity, you can develop a small mobile application that is easy to use but that will serve you every day.
For example, Free has created the Freemote, a mobile app that acts as a remote control and allows you to change your TV channels directly from your smartphone.
Mobile applications for productivity
Productivity applications help you stay organized, focused and productive. They can be installed on your phone or accessed through a web browser. You can use them for personal purposes, such as managing your tasks and calendar, or for business purposes, such as managing projects or scheduling meetings.
There are many applications that fall into this category, from task management systems like Trello, to calendars like Google Calendar.
Mobile apps for entertainment
Games, music, movies and videos… these kinds of mobile apps have one goal: to entertain.
Netflix has logically created an application “identical” to its platform so that users can enjoy movies and series wherever they are.
If you have a restaurant you could very well imagine a burger game or a game in which the mobinaute takes the place of a chef or a waiter. If you have a ready-to-wear store you could develop a fashion-themed game.
Games are always popular and will only increase over time. Games are a great way to pass the time, especially when you’re bored or stressed. They can also be educational, such as play-learning applications that teach children different subjects such as mathematics or science.
The games are also becoming more and more realistic: some even have 3D graphics! So they’re more immersive than ever and easier to control with touch screens, instead of the controllers or keyboard/mouse combinations that were used before smartphones became popular in homes around the world.
Games are used by marketers to advertise products. Finally, some games have been shown to help reduce the stress levels of people playing them!
Mobile applications for education
There are many types of mobile apps for education. They can be used in schools, universities and vocational training. They can also be used for adult education and lifelong learning.
Education mobile apps are very useful for students as they allow them to study anywhere and anytime, which means they don’t need to spend a lot of time in class or at the library. Mobile apps give students the opportunity to interact with their classmates from around the world via social media; it’s much more interesting than studying alone at home!
Mobile applications for daily support
The fitness and health category is growing in popularity as people are increasingly interested in their overall health. These apps can be used to track your fitness and diet, sleep patterns, steps taken, level of physical activity, weight or body mass index (BMI), your blood pressure and blood glucose levels.
Health and fitness apps can also connect you with other users to share tips on how to stay healthy or lose weight! If you want to connect with friends who are trying new diets or exercise programs, this app is for you!
We are more and more connected: we want to know how many kilometres we travelled during our sports session, the calories burned, the number of steps taken during the day…
The monitoring of our physical condition and symptoms is permanent.
If you are in the field of sport, why not create a mobile application that gives daily exercises to perform? Decathlon has for example developed a mobile application on which you can find training programs for running and walking.
The idea is to make you indispensable to make your brand a reference in the daily life of your users.
Mobile apps to track news
All news channels have their own mobile app to enable mobile users to follow news live.
News is a popular category of mobile apps. In 2022, the popularity of this category is expected to increase. If you are a developer and are looking for a new category to develop for, news could be a good choice. If you are a passionate user who likes to follow the news, news is also a great option.
On a smaller scale, you can take inspiration from this concept to offer your users the opportunity to follow the life of your company and be informed of any new posts on your blog, for example. This type of mobile application can also be very useful if you organize an event: mobile users can follow live what is happening.
By developing an application like this, you’ll be able to deploy a deep content marketing strategy and set yourself apart easily from your competitors.
Mobile applications in support of the e-commerce site
If you have an e-commerce site you should seriously consider developing a mobile app. More and more users are making their purchases online, and not just from a computer: nearly 80% of mobile users are buying from their smartphone.
This type of mobile application must support the entire purchasing process, from product presentation to payment and account information (current orders, discount coupons, next delivery, etc.).
The biggest brands have their own mobile app: private sales, SNCF, Le Bon Coin, etc.
But whether you’re a restaurateur, florist or even a taxi driver, a mobile app can pay you big if you allow mobile users to make reservations, order or even compose their own bouquet of flowers for example
Mobile apps will still be very popular in 2023.
You can use mobile apps for much more than games and messaging. Over time, the average person will likely have more mobile apps than they know what to do with! Mobile apps will be used for commerce, education and social media. They will also be used to keep in touch with friends and family who live away from us.
It is clear that the popularity of mobile applications is endless. In fact, it seems that people become more and more dependent on them over time!
In the face of all these possibilities, it is now up to you to come up with an original idea to help your users and offer them a unique service, different from those of your competitors.
For creating your mobile application, Hire a certified freelancer.