Why hire a freelancer?
Freelancers account for 35% of the global workforce. More and more companies are working with independents to strengthen their internal skills or expand their team.
You still have some reservations? Discover 19 reasons to work with one or more independent service providers through the two highlights of this article:
9 signs that you need a freelancer
When you start your young business, you are often alone in the driver’s seat. You don’t necessarily have the means to hire someone.
However, eventually you will need to be supported. How do you know the time has come? Here are 9 signs that it’s time to hire a freelancer!
1. You cannot take on new customers
The survival of your business depends on your ability to attract new customers each month. If, for a few months, you can no longer achieve this goal, it should be a warning to you. You may have reached your work limits. In fact, you need to use the knowledge and fresh eyes of an outside person to achieve your sales goals.
2. You can no longer meet deadlines
Being alone on board is effective as long as the workload is manageable. However, as your business grows, you will quickly become overwhelmed! Missed deadlines can cost you money. In addition, you will increase your stress and have to encroach on your relaxing hours, weekends and family time. You won’t last long at this rate!
It is time to say stop before doing a burn-out and especially, to have to refuse customers. Consider an hour to list the tasks that take time and can be delegated. The longer it is, the more urgent it becomes to call on a freelancer to relieve you. Learn how to delegate to a freelancer, to regain a «normal» rhythm and increase your customers’ satisfaction.
3. Preparing a multi-channel campaign
Developing an advanced marketing strategy is a challenge you can’t do alone. A campaign that will take place both online (on many channels) and offline requires perfect coordination and above all a lot of technical knowledge.
Using one or more freelancers is necessary to run a campaign on social networks, in the press, with influencers or street marketing.
4. You set out to conquer a new market
Launching your business in a market that is brand new to you is a good reason to offer external resources. Your marketing strategy, which has worked so far, can be ineffective with a new target.
What you need is a freelancer who is particularly proficient in this new market and who has experience in business development.
5. You have an urgent project and no staff available
In the life of a business owner, there are sometimes large contracts that suddenly fall apart. It’s rare, but it’s great! However, this will inevitably upset your organization and your employees are surely already busy full-time.
Now is the time to hire one or more freelancers to absorb the extra work and satisfy this important new customer.
6. You have one-time needs
Need a graphic designer to work on your blog visuals? Looking for a virtual assistant to manage certain tasks? Want to animate a Facebook page? Need 4 blog posts per month?
All these benefits require only a few hours a month and a full-time employee would not be profitable. Of course, there is halftime, but if you want to reduce expenses during off-peak periods or test the usefulness of a service, this type of contract is not suitable either.
This is the right time to find an available freelancer! Depending on your needs and your budget, he will be able to offer you a suitable package. You will then be free to increase or decrease his hours.
Pssst! All these freelance profiles are on bumbizz.com !
7. You need specific expertise
For your development or to meet the specific expectations of one of your clients, you may need a special skill. If the case is rare, then this is the time to call on a provider.
Many freelancers are specialized and offer their unique skills to companies that wish to add this exclusive know-how for a defined period of time.
8. You are introducing a new business model
At the end of each year, leaders decide on new directions for the coming year. If a radical change in the business model is decided, a change in marketing strategy must follow.
Bring new blood by asking for the expertise of a freelancer who can approach these changes from another angle, but also bring the missing skills to launch this new business model.
9. You have profits to reinvest in business development
You have found your cruising pace, the contracts are regular and your financial situation remains stable. The problem is that to grow the client portfolio and your revenue, you need to free up time and rely on complementary skills.
This is the time to call on a freelancer to support you in your daily missions!
Read also: 6 questions to ask a freelancer before recruiting them
Why work with a freelancer?
1.The freelancer is motivated
Today, there are 3.2 million freelancers in France. Some of the best specialists recognize that they have a sought-after skill and want to bring it to potential clients. These experts are trained in fast-growing fields such as AI, data science, SEO, digital marketing, etc. While being attracted by the freelance lifestyle!
They are therefore motivated to change their lives, become independent and live on their main skills, by selling their services to small and medium-sized businesses.
2. Freelance understands your needs
A freelancer is first and foremost an entrepreneur, like you. He knows the importance of meeting your development and growth goals.
Working with an independent means working with someone who has an entrepreneurial spirit and a work culture close to yours.
3. The freelancer is qualified
As has been said, freelancing is increasingly being adopted. This means that competition is increasing.
To remain competitive, freelancers constantly specialize and train themselves on the new challenges of their profession. Skills, knowledge and the right tools are their capital.
Working with an independent contractor means having in-depth and constantly updated expertise
4. The freelancer accompanies you
As freelancers multiply contracts, they have accumulated valuable expertise for the development of your business. So they’re not just doing their job.
They can take a fresh look at your business, provide expert advice and support you more broadly in your growth goals.
5. The freelancer has professional tools
In addition to his qualities and experience, the freelancer uses his own material. Your company does not need to invest in new tools to achieve its objectives, as they are often included in the offer offered by the freelancer.
6. Freelance focuses on results
Why hire a freelancer? Because they are paid to achieve a specific goal. Its productivity is often measured by the work performed each day (or during the mission). He knows that without success, the contract will be broken.
To this end, the self-employed give their best to meet your expectations.
7. The freelancer offers a high level of expertise
With the freelance, you can offer yourself a high level of expertise. You can, for example, work with a highly qualified software developer to create a complex application, or use a recognized social media manager to take your community management to the next level.
At each mission, you decide what level of expertise you need.
8. The freelancer justifies his results
In addition to offering quality work, freelancers justify their results. It is the key to show customers that they are fulfilling their mission, in order to satisfy them (and retain them).
At any time, you can see the progress of their work, as well as the benefits.
9. Freelance helps you grow your business
Do you have expansion plans? Whether in your country or abroad, you will be able to tap into the network of your freelancers! This means it may take you less time to implement your strategy.
Similarly, you may not be able to afford to hire staff immediately. Freelancers can help you get started and even test a project before hiring a salaried team.
10. Freelance is flexible
This may be the less exciting part for the freelancer but, for the company, it’s a big advantage! In the event of a change in your activity, the independent service provider can adapt by revising its offer upwards… or downwards.
You can even stop the collaboration quite easily, either because of a bad relationship with the freelancer or a sudden decrease in your activity.
Conclusion
How to choose your service provider? Preferably, choose a freelancer who will perfectly complement you with skills and knowledge that you do not possess. He will be able to take over on missions where you are not comfortable or that you cannot take currently.
Ready to hire a freelancer? Post an ad with your needs on bumbizz.com or find a qualified freelancer via the directory!