Archives des Uncategorized - Page 3 of 3

June 23, 2022
By Bumbizz International LTD

Define your target to sell better

When proposing a product or service, it is important to define its target. Who is your offer for? The answer to this question will be crucial for the development of your sales strategy, the choice of your prices, as well as the communication you will put in place. Find out why and how to set your target to sell better.

The importance of defining your target

Defining your target is as important as your offer itself. It’s one of the first things to do in your business. That will define the rest of your strategy. You can’t make a suitable offer until you know who you’re going to sell it to.

IIt is not always easy to know who to contact when you start, especially when you have not had your first clients. In these cases, you have to focus on your ideal target, the prospects you want to reach. When you already have a clientele, you know who your products or services appeal to. This makes it easier to tailor your strategy to this target.

What changes based on your target

Your sales texts

Who are you talking to? An individual or a professional? Just this distinction will totally change the way you address your target. Indeed, you will not put forward the same elements of reinsurance. The sales pitch and consumer benefit used will not be the same either.

Is your prospect familiar with your field of activity? If this is not the case, it will be necessary to provide him with more information, not to use too precise vocabulary. They need to easily understand what they can expect from your product or service and why they should trust you. With a professional in your sector, you can use more technical vocabulary. Using technical language related to your business can also be used to give them confidence. For your sales texts, do not hesitate to contact a professional editor.

For effective sales texts that give you visibility on search engines, work on optimizing them. To improve your SEO, use specific keywords that will make it easier for your target to find you. For this, it is important to know its target and the queries it uses on search engines.

Your designs

On your site or your communication media, it is important to take care of your designs. A style inconsistent with your target will result in fewer conversions. To do this, you have to pay attention to the colors used, the typography, the texts and the styles of the images. Each design will attract a specific target, so you have to choose them well. It is all the more important to be careful because you will use them everywhere: for your product packaging, the advertisements you will create, but also for your website. A simple change of colour can change your prospects’ perception of your brand and have a positive or negative influence on your sales.

Need help with your designs? Submit your project on the Bumbizz platform.

Your Prices

Les prix que vous allez proposer vont dépendre de la cible à qui vous voulez vendre vos produits ou services. La façon de les présenter a aussi son importance ! Si vous vous adressez à des professionnels, les prix affichés sont souvent HT. Alors que pour les particuliers, on parle généralement en TTC.

The way to prospect

Knowing who you’re aiming for is knowing who to look for and how. What social networks are your targets on? If she uses LinkedIn, don’t waste time communicating on Instagram or Facebook. You wouldn’t bring the right leads. Remember that when you bring the right people you will convert them better. If you promote too widely, your conversion rate will necessarily be lower. Touching more people will not necessarily make you sell more, because the offers offered will not be adapted to the prospects you bring back.

How to define your target: the use of your personas

In marketing, persona are fictional people who represent the different typical customers you can touch. This allows you to adapt your offers, your marketing strategy and your communications.

As I said before, start by defining his age, his CSP, his gender. These first elements are essential. To further define a persona, determine other elements such as their needs, their motivations for purchasing, geographical data (especially if you are prospecting in a catchment area), their interests or personality traits. This is all information that will help you define a clear and tailored speech for your target that will convert better.

Since you don’t necessarily only have a target customer, nothing prevents you from defining several and making different offers according to each typical profile. This allows you to expand your offers. They can evolve over time. Your offer today corresponds to a type of customer. This will not necessarily be true in 2 or 3 years. Their needs can change, as can your offers or your positioning. It’s important to review your personas and update them regularly to get the right message to the right people.

Knowing your target means having a global sales plan, from the creation of your service to prospecting. It is important to optimize it to increase your sales and your average shopping cart. If you see that eventually you are not hitting the right target, you can change your strategy, adapt. You may find a new target that is more relevant to your services or products, one that you wouldn’t have thought of and that would be more cost-effective.

Freelance 2022, Lifestyle, Microservices, Students, Uncategorized

June 1, 2022
By Bumbizz International LTD

Student and freelance: how does it work?

You are a student, and you plan to become a freelancer in parallel with your studies? The networking platforms between freelancers and clients are ideal for taking your first steps in the world of entrepreneurship, and finding a job that suits you. To help you get started, we answer your questions.

Becoming a freelance student: for whom? Why?

40% of students have a job alongside their training. However, being an employee-student can harm their success, because they are forced to miss classes, and to sacrifice hours of revisions.

Moreover, few students are lucky enough to find a fulfilling “little job” to put their skills into practice.

So why not look for a student job online?

Being a freelancer allows you to build a tailor-made student job, adapt your schedule, and above all, do a job you like!

As soon as you practice an unregulated liberal profession, that is to say one that does not require a diploma, you can monetize your skills. For example, a student in letters can offer writing services. Similarly, a biology student with a passion for video editing can earn money from his passion, in parallel with his studies. Find your field of choice, your skills, train yourself if necessary to offer quality content, and define your project.

What qualities are essential to start as a young self-employed worker?

Be organized and autonomous

To become your own boss is to set schedules, goals, and above all, stick to them! Learning to self-discipline is a prerequisite for success as a student-freelance. At the risk of disappointing you, know that being self-employed does not mean working 1 hour a day, even less when you start. So you have to be motivated, and ready to roll up your sleeves!

Getting involved in your projects

As you can see, entrepreneurship requires investment. While freelance platforms are often free or inexpensive, it is important to invest in yourself. Without a superior, it is up to you to take the initiative to train yourself to gain competence. The Internet is a gold mine full of free training ideal for students with a small budget. Also, an online student job allows you to work from home, at the library, in a coworking space, etc., and thus dedicate yourself to your activity as soon as you can.

Communicate professionally

Freelance platforms are gaining popularity and attracting more and more customers. Now is the time to prove to them that they can trust you! It all starts with writing a clear and detailed offer. Also, it means answering customers’ questions precisely. It’s up to you to prove that student and professional are not antinomic!

Be honest with your customers

If your services are related to your education, indicate that you are being trained. Your honesty will not scare away your clients, quite the contrary. Playing cards on the table with your prospects is a first proof that you are trustworthy. More and more customers are delighted to give young entrepreneurs a chance!

Be punctual and deliver customers on time

Juggling her studies with her freelance work involves setting realistic deadlines. Your clients prefer to wait a few more days and receive a decent job. Don’t forget that this online business must allow you to continue your studies!

How can entrepreneurship gain professional experience while studying?

Respecting the above points allows you to adopt a professional attitude and enter the world of work while continuing your studies. By applying these tips, you will gain the confidence of your prospects and meet their expectations. Each successful mission will allow you to complete your portfolio and establish your credibility. Indeed, concretely demonstrating your abilities through your achievements is even more rewarding than a CV, and allows you to stand out from the competition.

Being a student and freelancer helps you take a considerable lead over your professional career. Once you graduate, whether you want to apply for a salaried job or continue your self-employment activity, your portfolio will attest to your professionalism and abilities.

How to find customers on freelance platforms?

Starting an online business when you’re a student can be complex. Even with all the above mentioned qualities, your time is not unlimited. That’s why freelance platforms are ideal for working online. Indeed, sites like bumbizz.com have traffic and help you build a network of customers without spending your time canvassing them. Once your microservice is created, you can promote it on your social networks if you wish, but you avoid prospecting often very time-consuming.

Not only do you not have to chase after customers, but you also get rid of a lot of paperwork, including bills. Many young people who do not know how to deal with administrative matters are put off. Getting started on freelance platforms allows you to get started as an independent by learning as you go to become a seasoned self entrepreneur.

How do you make a living as a freelance student?

Let’s talk about turnover. When you start as a freelancer, revenues are not always stable. So if you’re looking for a student job to finance your studies, being freelance may not be enough, at least initially.

Being a student-freelancer still has a considerable advantage: you set the price of your services. Of course, you will not sell your first services at a golden price, because to find your first customers, you will surely offer them a discount. However, the more customers and reviews you have, the more legitimacy you gain, and the more you can increase your rates. Thus, unlike a salaried student job, an online student job allows you to increase your salary over time. Quickly, a virtuous circle is set up: more and more customers call on you and are satisfied, you gain visibility, you attract more customers, and you increase your turnover.

What legal status should I choose as a student entrepreneur?

As soon as you are of full age and working in an unregulated profession, you can accumulate the status of student and self entrepreneur. Earning money through service delivery requires legal status. The micro enterprise is the ideal status for students, as it requires no financial investment, and is created quickly.
As you will have understood, being freelance allows you to do a rewarding student job, both from a personal and professional point of view. So, if the profile described in this article fits you, do not hesitate to register on one or more platforms in order to take control and make your own experience in the world of entrepreneurship, while remaining assiduous in your studies.